Task 9- Terminology

Terminology

Mainstream- the ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional.

Independent- free from outside control; not subject to another's authority.

Production- the action of making or manufacturing from components or raw materials, or the process of being so manufactured.

Distribution- the action of sharing something out among a number of recipients.

Marketing- the action or business of promoting and selling products or services, including market research and advertising.

Exchange- How you watch films e.g. TV/Cinema/Phone

Multinational Conglomerate- A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, usually involving a parent company and many subsidiaries. Often, a conglomerate is a multi-industry company. Conglomerates are often large and multinational.

Monopoly- the exclusive possession or control of the supply of or trade in a commodity or service.
Oligopoly- a state of limited competition, in which a market is shared by a small number of producers or sellers.

The Big Six- Warner Bros/Universal/Disney/20th Century Fox/Columbia Pictures/Paramount Pictures. Warner bros is the only company that is fully Integrated 

Horizontal Integration- process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that good or service.
Vertical Integration- the combination in one firm of two or more stages of production normally operated by separate firms.

Synergy- the interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Merchandising- the activity of promoting the sale of goods, especially by their presentation in retail outlets/branded products used to promote a film, pop group, etc., or linked to a fictional character.

Ultra Violet-  A marketing technique where there is a code in a DVD that you can use to share with other people so they can watch the film.
Above the line- All the objects you pay for in marketing/the budget 

Below the line- Free adverting- word of mouth/Peoples tweets about the film

Technology Convergence- Tendency that as technology changes, different technological systems sometimes evolve toward performing similar tasks.

Consumption- the action of using up a resource.

Exhibition- film displayed in public. 

Piracy- the unauthorised use or reproduction of another's work.

Hollywood Franchise Four S's Model- Spectacle/Sequelisation/Story/Synergy 

Tie-in- when one product helps another such as a video game with the film or a website.

4K- 4000 mega pixels on the screen